The U. Porto store was created with the aim of raising the profile of the University of Porto, consolidating its relations with the general public and strengthening the feeling of belonging to the academic community of the country's largest university. These goals have been achieved since this commercial space, inaugurated on June 16, 2007, has increasingly attracted the attention of the academic community, as well as consumers in general. This website is intended to provide the necessary impetus to consolidate the current position of the Loja da U. Porto, as an important vehicle for publicizing and promoting the University and its activities in the fields of teaching and scientific research.