Introduction
Evolution of the U.Porto trademark
The graphic changes, both to the text of the Minerva symbol (from 'Universitas Portucalensis' to '1762 Virtus Unita - Fortius Agit 1911') and to the logo, were presented by the Rectorate of the University of Porto. These changes are based on concepts of continuity and evolution, where we have sought to dialogue with the brands of the past, proposing a current and contemporary solution for the visual identity.
The figure of Minerva is the image of excellence of the University of Porto. She represents high thinking, letters, music, art, wisdom and intelligence. The preservation of this symbol was motivated by the need to communicate the institution with its historical weight, to preserve its sigillum.
The context in which this image is used is that of high representation of the institution, related to special publications, sealing of documents, diplomas of merit, watermarks on institutional paper; it should only be used under technical conditions that guarantee the quality of the reproduction.

FEUP Logo/Symbol
FEUP combines history and technology to form a network that projects it at national and international levels. The new communication strategies are based on this framework and aim to extend the message, looking for new ways and means of communication for the intended purpose.
Given the growing need for the new version of the logo to be used by teachers, technicians and students, we have produced this new graphic identity manual in simple, less technical language to facilitate the use of the logo in the various communication media.
The new image of the University of Porto aims to unify it across all its faculties. The formal solution emphasises the abbreviation U. as a counterpoint to the word Porto, contributing to the dynamism of the whole. The configuration of the logo should allow it to effectively cover a wide range of contexts, media and communication conditions.
The logo has been designed according to the following functional principles:
. Belonging, in that it is adopted by the U.Porto community;
. Recognition, in that it is present in a transversal and global way, in circumstances and moments that concern U.Porto;
. Character, in that it stands out from the surrounding plurality.
In the case of FEUP, the name of the organisational unit should be used in full, followed by the name of the University of Porto, also in full.
