Masters Degree - Programmes

The Master in Marketing aims to provide professional and specialised training based on the development not only of technical skills, but also of a personal and interpersonal nature - the so-called 21st century skills.
With the concern of transmitting core knowledge of Marketing, the Master has a set of compulsory curricular units, starting from the most comprehensive such as Strategy and Marketing, to its various specificities and applications. Thus, with the Master in Marketing, students obtain a profound theoretical knowledge, but also a strong capacity to operationalise concepts and management tools that are very useful in the exercise of functions in the area of Marketing. The teaching method is face-to-face and the schedule is after work.