Balazs Revesz

Balazs Revesz

University of Szeged

Economics and Management

Balazs Revesz PhD is an associate professor and head of Institute of Business Studies at University of Szeged, Faculty of Economics and Business Administration. In the EUGLOH Project he is an academic representative involved in activities of Work Package 5 campus life. His research interests include business-to-business marketing, relationship marketing, and marketing in higher education. He has presented at several marketing conferences (including EMAC, IMP, and IPSERA). He served as the guest editor of the special Issue on Purchasing Orientation of Journal of Business and Industrial Marketing.